Customer Relationship Management, abbreviated as CRM, centers on the management of customer data, helping you keep customer contact information up to date, track every interaction with your business, and manage their accounts.
Unlike ERP systems, a CRM management system's main purpose is to build, develop, and maintain customer relationships.
Its essence is to attract customers, retain customers, and maximize customer value.
The goal is to help you develop customer relationships, drive business growth, and improve customer loyalty.
